Purpose Communications has announced the commencement of its collaboration with Alpha Bank Cyprus. In this partnership, the agency will contribute to Alpha Bank's communication strategy, press office, relations with the media and stakeholders, as well as the strategy and promotion of the bank's CSR programs.

By crafting and implementing a comprehensive communications plan and offering an array of services, including an expanded Press Office function, media relations, internal communications, strategy development, and the promotion of social initiatives, Purpose Communications aims to convey the essence of Alpha Bank's DNA. This essence stems from the bank's human-centered and customer-centric philosophy that guides the organization as a whole.

Dimitris Ioannides, Founder and CEO of Purpose Communications, stated: "We take pride in welcoming Alpha Bank to our client portfolio, and we are especially honoured that a bank of Alpha Bank's prestige has selected us to collaborate, addressing its diverse communications needs."

Purpose Communications, having already completed a successful year of operations, offers a diverse range of personalized services. These include Corporate Reputation & Brand Purpose, Executive Profiling & Thought Leadership, ESG & Sustainability, Strategic Media Relations, Multi-platform brand storytelling & messaging, Advocacy & Campaigning, Stakeholder engagement, Specialized Events, Nonprofit Outreach support, and Social Impact Messaging. Tailored to align with each client's unique needs, these services place businesses at the core of shaping today's most critical discussions, driving real impact through their purpose.