Cyprus’ pioneering purpose-led communications consultancy firm, Purpose Communications, recently added another debut to its portfolio, as the first agency on the island to become a Chartered Institute of Public Relations (CIPR) Corporate Affiliate. Joining a growing community of over 160 leading communications agencies around the world, the firm’s strategic move demonstrates a commitment to investing in professional development and consistently maintaining the highest professional and ethical standards across the board.

Founded in the UK in 1948, CIPR is the world's only Royal Chartered professional body for international public relations practitioners. With nearly 10,000 members, the widespread network aims to advance professionalism and set, maintain and advance standards in public relations, through training, qualifications, awards and best practice and skills guidance. And while Purpose Communications already comprises an extensive network of international affiliates, as new members of this prestigious community, the agency is set to enjoy enhanced credibility and industry recognition, as well as continued developmental support.

As a CIPR Corporate Affiliate, Purpose Communications can avail of a range of valuable benefits. A rich resource platform for learning and development, the institution’s growing educational library offers a unique opportunity for firms to keep a finger on the pulse of the latest industry trends, insights and future-facing PR topics. 

“Joining this reputed PR professional body and network, we hope to continue furthering the collective global industry experience and extensive multinational expertise of the Purpose Communications team,” said Dimitris Ioannides, Founder and CEO of Purpose Communications. “Not only will this membership strengthen our credibility and accountability on an international scale, but it will also provide the team with an invaluable opportunity to continue developing our strategic PR skills and know-how. We look forward getting involved with a network of new contacts, with whom we can exchange ideas and share support.” 

“We are delighted to welcome the whole team at Purpose Communications to the CIPR. At a time of great demand for skilled talent in our industry, it is reassuring that agencies such as Purpose are looking to us to help them support their team's development and to our network to help them meet this. It is also important to us that our international footprint continues to grow and I'm sure this relationship will be one that we and the wider community will benefit from”, said Alastair McCapra, CIPR Chief Executive.

With a reputation for being thought leaders and industry experts, Purpose Communications strategically supports businesses to define, position and share their purpose in an authentic way that drives growth and makes a positive impact. The range of bespoke services offered include Corporate Reputation & Brand Purpose, Executive Profiling & Thought Leadership, ESG & Sustainability, Strategic Media Relations, Multi-platform brand storytelling & messaging, Advocacy & Campaigning, Stakeholder engagement, Specialised Events, Insight & Analysis. In this way the agency fills a gap in the market for purpose-driven communications that will shape the most important conversations of our day.