With FIBA Eurobasket 2025 approaching, the Cyprus Basketball Federation (CBF) sought to build anticipation and media excitement around the newly upgraded Spyros Kyprianou Athletic Centre, which will host the Group Phase of the tournament. The goal: offer media and stakeholders exclusive behind-the-scenes access to the venue, reinforce CBF’s credibility, and communicate national readiness to host a world-class event.  Purpose Communications was entrusted with the full strategy and execution of the event, from creative concept and media planning to protocol coordination and on-site management. Our team worked closely with CBF and government stakeholders to design an experience that would serve as a milestone in the lead-up to EuroBasket 2025 and reinforce Cyprus’s ability to host world-class sporting events.

• Guest List & Protocol: We curated a targeted invite list of top-tier sports journalists, broadcasters, and public officials. Custom invitations and RSVP tracking enabled smooth registration and flow, while coordination with the Ministry of Transport ensured full protocol compliance and VIP participation.
• Logistics & Experience Design: From guided venue access and stage setup to branded installations and Q&A zones, every element was planned to create a premium experience. We managed production, AV setup, Eurobasket visuals, and the strategic positioning of all signage and assets.
• Media Handling & Visibility: Media received briefing packs and full support for coverage. We oversaw camera placements, set up media zones, facilitated interviews, and ensured top-quality content capture. Simultaneously, our creative team documented the event for future use across press, social, and stakeholder comms.
• Branding Execution: Purpose designed and produced all visual assets, from invitations and banners to freestanding backdrops and print materials, ensuring a consistent, bold presence of the EuroBasket 2025 identity across the venue.
• On-site Coordination: On the day, our team managed arrivals, venue walkthroughs, and the official programme. Guests were welcomed with branded memorabilia (#TeamCyprus scarves, t-shirts), a light cocktail, and direct access to key figures from the organising committee and government.

• Conducted final venue walkthroughs and team briefings to align responsibilities and timing
• Adjusted branding and staging layouts to optimise visual framing based on natural light and live crowd dynamics
• Responded to a last-minute change in VIP arrival by reshuffling the programme and guest flow without disruption
• Resolved technical challenges during AV testing in coordination with venue staff to ensure smooth delivery of speeches and Q&A
• Guided media crews to ideal vantage points for filming and photography, while ensuring minimal disruption to the walkthrough
• Facilitated protocol for the arrival and participation of the Minister of Transport, Communications and Works
• Managed guest transitions between venue zones, including the parquet floor, press conference area, and hospitality space
• Distributed branded memorabilia (#TeamCyprus scarves and t-shirts) to strengthen emotional connection to the tournament
• Captured premium visual content through our videography and photography teams, based on a pre-approved storyboarding plan

• 60+ high-level attendees, including senior government officials, leading broadcasters, sports journalists, and EuroBasket stakeholders
• All major national media outlets covered the event, including live TV segments, news portals, and sports platforms
• 250,000+ cumulative media reach through broadcast, digital, and print exposure within 48 hours of the event
• Over 10,000 organic impressions on CBF’s social media content within 72 hours, with Purpose-produced visuals driving top-performing posts
• Branded memorabilia distribution (scarves, t-shirts) enhanced attendee engagement and social shareability, with multiple reposts by media and influencers
• High-quality visual assets bank created by Purpose’s team now in use across EuroBasket 2025 promotional campaigns
• Positive stakeholder feedback, with key partners highlighting the event’s professionalism, energy, and contribution to tournament momentum