To mark its 25th anniversary, the Bank of Cyprus Oncology Center aimed to host a gala that would celebrate its legacy while inspiring continued public and institutional support. The event needed to strike a careful balance: honour the people and values that shaped BOCOC, while positioning the Center as a continued force of excellence and innovation in oncology. Purpose Communications was appointed to oversee the entire scope of planning and execution. Our brief included concept development, visual storytelling, stakeholder engagement, protocol handling, guest experience, and media coverage, delivered to the highest standard. We were also tasked with producing all event animations, curating entertainment, and writing, editing, and publishing a commemorative coffee table book to be gifted to every guest.

Purpose Communications approached the 25-Year Anniversary Gala Dinner of the Bank of Cyprus Oncology Center as a landmark occasion, one designed not only to honor the past but to inspire continued commitment to excellence in healthcare.

Our strategic planning was anchored in four key pillars:

• Concept & Messaging: We developed a unifying narrative rooted in compassion, progress, and national importance. This guided all elements, from event branding and speechwriting to custom animations and editorial materials. One of the centerpieces of this storytelling was a 100+ page commemorative table book fully written, edited, and produced by Purpose Communications. The publication featured archival material, patient stories, key milestones, and exclusive forewords by the President of the Republic and the President of Bank of Cyprus. It was conceived as both a historical record and a heartfelt tribute to the Center’s people and purpose.
• Stakeholder Engagement: In close coordination with BOCOC leadership, we curated and confirmed a high-level guest list including public officials, medical experts, philanthropists, Bank of Cyprus executives, and staff. All protocol arrangements were meticulously handled.
• Event production & creative: We transformed the Ledra Ballrooms into an elegant, emotionally charged setting with carefully selected décor and lighting. Purpose also produced all custom animations displayed on large-format screens, adding storytelling depth to speeches and award segments. Entertainment was curated to match the tone and stature of the evening, creating a refined atmosphere that flowed from beginning to end.
• Media Relations: We developed and implemented a robust media strategy that included pre-event announcements, onsite journalist coordination, and post-event coverage. Our efforts resulted in widespread earned media attention across broadcast, print, and digital outlets.

• Seamless Guest Experience: A professional team handled check-in, seating, and guest support, ensuring a polished and welcoming environment from arrival to departure.
• Tailored Program & Ceremony: The evening unfolded through a structured agenda of keynotes, awards, entertainment, and multimedia storytelling, highlighting BOCOC’s history, people, and future vision.
• Commemorative Table Book: Each guest received a premium publication authored and designed entirely by Purpose Communications. The book became a central storytelling element, encapsulating 25 years of impact and providing guests with a meaningful takeaway that reinforced BOCOC’s legacy and mission.
• Flawless Technical Delivery: Every audiovisual element, from speeches and animations to stage transitions, was perfectly timed and professionally executed, enhancing both message and mood.

• Seamless Guest Experience: A professional team handled check-in, seating, and guest support, ensuring a polished and welcoming environment from arrival to departure.
• Tailored Program & Ceremony: The evening unfolded through a structured agenda of keynotes, awards, entertainment, and multimedia storytelling, highlighting BOCOC’s history, people, and future vision.
• Commemorative Table Book: Each guest received a premium publication authored and designed entirely by Purpose Communications. The book became a central storytelling element, encapsulating 25 years of impact and providing guests with a meaningful takeaway that reinforced BOCOC’s legacy and mission.
• Flawless Technical Delivery: Every audiovisual element, from speeches and animations to stage transitions, was perfectly timed and professionally executed, enhancing both message and mood.