As Limassol Greens prepared for its first residential handovers, 2025 marked a pivotal year in its evolution from vision to reality. Construction had progressed significantly, but for the market to fully appreciate the development’s scale, ambition, and lifestyle offering, it needed more than project updates. It needed presence. This was the moment to move from blueprints to experience. As part of a broader communications strategy led by Purpose Communications, the brief was clear: deliver a high-impact media activation that would generate anticipation, earn trust, and offer media first-hand access to the project for the very first time. No journalists had previously visited the site. This presented a unique opportunity and a critical responsibility.

Purpose was tasked with transforming this first on-the-ground encounter into a compelling editorial moment. One that would shape perceptions, build long-term media capital, and secure high-value coverage across top-tier outlets. More than a visit, this was the strategic ignition of Limassol Greens’ public narrative, led by Purpose’s media relations expertise and deep understanding of how to convert access into attention.

As part of the overarching 2025 communications strategy for Limassol Greens, this media activation was designed to do more than generate coverage. It was a strategic investment in narrative building, reputation shaping, and long-term editorial engagement. Purpose Communications devised a three-pronged approach to ensure the activation delivered impact beyond the event itself:

• Editorial targeting with precision: We handpicked a mix of leading national and regional media, including business, lifestyle, real estate, and investment-focused outlets, to ensure well-rounded, high-quality visibility across sectors. From legacy print publications to high-impact digital platforms, our selection strikes a balance between credibility, influence, and audience alignment.
• First-hand immersion: With no prior media access to the site, we understood the power of the “first look.” We designed an on-site experience that provided journalists with direct exposure to the scale, design, and vision of Limassol Greens, bringing the story to life in a way that press kits alone could never have done.
• Narrative framing and message control: Through curated interactions, guided tours, tailored briefing materials, and coordinated touchpoints, we ensured that the development’s key messages; sustainability, innovation, and premium lifestyle, were communicated consistently and compellingly in each conversation and every piece of coverage that followed.

• Concept Development & Planning: Purpose proposed a curated on-site media visit as a strategic moment to showcase Limassol Greens’ progress and engage media ahead of the first residential handovers.
• Media Targeting & Invitations: Leveraging our deep media network, we secured participation from 18 carefully selected journalists across top-tier national and regional outlets. Each invite was tailored, and each outlet chosen for its influence, reach, and alignment with Limassol Greens’ target audiences.
• Full Event Coordination: Purpose designed a premium on-site experience at a dedicated area of the golf course, offering journalists an immersive introduction to the project’s lifestyle and identity. A light, health-conscious welcome, accompanied by curated refreshments, set the tone, followed by a live golf demonstration that brought the resort’s leisure offerings to life. The space featured marquees, lounge seating, and visual storytelling touchpoints, creating a polished, editorially rich setting for engagement. Guided tours of the development allowed the media to explore key areas, while bespoke gift bags, complete with branded items and a digital press kit, equipped them for follow-up coverage.
• Press & Distribution: Following the visit, Purpose drafted and distributed a tailored press release consolidating key messages and milestones, while coordinating in-depth follow-ups to sustain momentum. This included arranging one-on-one interviews with the CEO and securing native article placements in high-impact business and lifestyle media, ensuring sustained visibility across print and digital platforms.

• 38 pieces of high-quality earned media across top-tier national and regional outlets, with strong placements in business, lifestyle, and real estate verticals.
• Extended editorial coverage, including CEO interviews and native articles that deepened storytelling and provided third-party validation.
• Strengthened relationships with key media, establishing Purpose as a trusted point of contact and opening the door for continued narrative development.
• Elevated market understanding of Limassol Greens as a destination that blends lifestyle, sustainability, and long-term investment value.
• Strategic alignment with broader ATL/BTL efforts, supporting top-of-mind awareness ahead of the 2025 handovers and anchoring the brand across earned, owned, and paid media channels.