Overview:
Tototheo Maritime had long been a leader in satellite communications and digital solutions for the maritime industry, with a service portfolio covering connectivity, cybersecurity, digital optimisation, and fleet support. In 2024, the company embarked on a bold new journey to expand beyond maritime and reposition itself as Tototheo Global, a cross-sector technology provider for land, air, and sea.
This transformation required more than a new name. It demanded clear repositioning, impactful communications, and visibility in multiple key markets. Purpose Communications was tasked with crafting and executing a rebranding campaign that would signal this shift with confidence and clarity. Our team led the campaign from concept to execution, activating our affiliations network to amplify the rebrand across both Cyprus and Greece, with a major launch at Posidonia 2024, one of the world’s largest maritime exhibitions.
With a strong legacy in maritime, Tototheo was now ready to expand into new verticals, enterprise, energy, transportation, government, and more. The objective: present Tototheo Global as a trusted partner delivering operational excellence, safety, and seamless connectivity across all domains.
The rebranding would be officially introduced at Posidonia 2024, setting the stage for wider outreach. Purpose Communications was brought in to shape the campaign, handle messaging, ensure media engagement across borders, and build sustained brand momentum.
Rebranding a market leader requires more than a logo change. It takes positioning, clarity, and credibility. Purpose Communications structured the campaign around three pillars:
